Marketing in cyberspace: professional challenge for Brazilian information units in information society context

o desafio profissional das unidades de informação brasileiras no contexto da sociedade da informação

Abstract

It highlights the importance of marketing in Brazilian information units as a managerial process in order to improve the performance of these organizations in the context of information society. Emphasizes the characteristics of cyberspace as a challenge to be threaded by information professionals to promote information products and services offered by these organizations, attending users needs and interest to expand the organizational potential to add value and enlarge information access because information is essential to development of information society