Marketing focus on the magazine PAB distribution, as an information product

Abstract

It analyses the distribution process of magazine Pesquisa Agropecuária Brasileira, PAB, conducted by the Technological Transfer Communication Service, SCT, and by 36 information units of Brazilian Agriculture & Livestock Research Enterprise, Embrapa, in the 1998 to 1999 period. It treats of products distribution in the Economy, on distribution as a marketing component in profit organizations and in the information units. It Identifies characteristics, forms and functions of distribution in the distinct contexts. It focuses the information units distribution according to Weingand's nine decision factors. It treats the distribution according the aspects of the physical access, time of access and use of technologies. The information units are observed as intermediaries between those information producers and information users of in countering the discrepancy between the quantity of information on offer and user's need for information