The information professional and marketing techniques

Authors

  • Sueli Angélica do Amaral

Keywords:

Information professionals, Marketing of information

Abstract

It comments about society and new paradigms, highlighting the information professional in this scenario. It stresses the importance of adoption of marketing techniques, visualizing the information sector as an information business by marketing view it exemplifies with marketing researches that highlight professional performance in marketing activities. It suggests changes in order to improve the image of information professionals

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Published

1999-07-01

Issue

Vol. 23 No. 2 (1999): especial 1999/2000

Section

Artigos

License

Copyright (c) 1999 Revista de Biblioteconomia de Brasília

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

The information professional and marketing techniques. (1999). Revista De Biblioteconomia De Brasília, 23(2), 173-188. https://periodicostestes.bce.unb.br/index.php/rbbsb/article/view/46593