Sociocultural and economics perspectives for hotel management:
a case study in Hostel Ralé Chateau ”“ Rio de Janeiro
DOI:
https://doi.org/10.18472/SustDeb.v7n3.2016.18222Keywords:
Gestão Hoteleira, Responsabilidade Social Corporativa, Sustentabilidade Turística, Morro CantagaloAbstract
O processo de pacificação das favelas cariocas, por meio das Unidades de Polícia Pacificadora (UPP), não apenas altera o cenário da segurança pública, como também influencia os aspectos econômicos e socioculturais, destacando-se o turismo. Nota-se, a partir dessa política de segurança, um crescente número de turistas interessados em conhecer essas localidades, devido à s suas questões sociais e identitárias específicas à cultura carioca. Assim, empresas hoteleiras enxergaram ali não apenas nichos de mercado potenciais, mas também a possibilidade de ofertar uma rede de significados socioculturais capazes de enriquecer a vivência do turista. Nesse sentido, um estudo de caso propiciou uma investigação qualitativa acerca dessas particularidades, tendo como objeto o Hostel Ralé Chateau, situado no Morro Cantagalo, no Rio de Janeiro. Ali, observou-se o escopo da responsabilidade social, enfatizando-se a necessidade de uma gestão que equacione os interesses comunitários, de stakeholders e turistas, expondo tais territórios como locais apropriados à prática turística.
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