Lazer e turismo LGBT em Brasília/DF sob a perspectiva da hospitalidade

Abstract

Consumption and tourism for the segment of Lesbian, Gay, Bisexual, Transvestite, Transsexual and Transgender (LGBT) moves the Brazilian market. This is a current and favourable business, as this public demands a significant participation year after year in the world market, both in specialized tourist services (hotels, cruises, travel agencies) as in leisure, entertainment (bars, restaurants, ballads, saunas) and consumption of material goods (clothing stores, furniture). In this sense, this segmentation of tourism has affirmed itself as an economic possibility capable of generating significant profits. This work aims to analyze, from a bibliographical review and media texts, the leisure offer in the city of Brasilia and the possibilities of tourism for the LGBT public in the perspective of hospitality. In the Brazil capital, the homosexual public is a segment eager for entertainment and culture; most of the people have higher levels of educational and remuneration than average; this public consumes and demands a lot, is well informed, likes practicality; in the majority, does not have children, what makes their fixed expenses much smaller when compared to the one of heterosexual couples. These conditions, alied with the fact that Brasilia is a city considered to be gay friendly, certainly characterize good business prospects in the tourism sector.