Vol. 23 No. 1 (1999): especial 1999/2000

R. Bíbliotecon. Brasília, v. 23/24, n. 1, especial 1999/2000

Published: 1999-01-01

Sumário

Sumário
- PDF (Portuguese)

Editorial

Editorial

Sueli Angelica do Amaral

1-3
- PDF (Portuguese)
- PDF (Portuguese)

Artigos

Marketing applied to information units: critical review revisão crítica

Antonio Felipe Galvão da Silva

5-24
- PDF (Portuguese)
- PDF (Portuguese)
Marketing focus on the magazine PAB distribution, as an information product

Maria de Fátima Castro Bayma

25-42
- PDF (Portuguese)
- PDF (Portuguese)
Impacto das atividades de marketing relativas à promoção de serviços no CIN/CNEN

Sueli Angelica do Amaral

43-68
- PDF (Portuguese)
- PDF (Portuguese)
Marketing in cyberspace: professional challenge for Brazilian information units in information society context o desafio profissional das unidades de informação brasileiras no contexto da sociedade da informação

Sueli Angelica do Amaral

69-88
- PDF (Portuguese)
- PDF (Portuguese)
Tools for promotion in Web sites of information units

Wagner Junqueira de Araújo

89-108
- PDF (Portuguese)
- PDF (Portuguese)
The use and the promotional role of academic library sites: lessons from UnB Central Library o caso da Biblioteca Central da Universidade de Brasília

Tatiara Paranhos Guimarães

109-118
- PDF (Portuguese)
- PDF (Portuguese)
Perspectives to the study of the information customer on the Web

Tatiana de Almeida Furquim

119-131
- PDF (Portuguese)
- PDF (Portuguese)