Perspectives to the study of the information customer on the Web

Authors

  • Tatiana de Almeida Furquim

Keywords:

User studies, Information marketing, Web, Information customer analysis

Abstract

It revises the user studies literature, in order to find a conceptual basis to the Web information customer analysis. It presents users studies which are supposed to be relevant to the study of the user on the Web. The question regarding the different theoretical perspectives of the web is discussed. Finally/, it proposes the study of the Web based on the information marketing approach.

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Published

1999-01-01

Issue

Vol. 23 No. 1 (1999): especial 1999/2000

Section

Artigos

License

Copyright (c) 1999 Revista de Biblioteconomia de Brasília

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Perspectives to the study of the information customer on the Web. (1999). Revista De Biblioteconomia De Brasília, 23(1), 119-131. https://periodicostestes.bce.unb.br/index.php/rbbsb/article/view/46609