Las metáforas políticas en el discurso de dos líderes venezolanos
Hugo Chávez y Enrique Mendoza
Keywords:
cognitive semantics. metaphors. macrometaphors. Venezuelanpolitical leaders. sense relations.Abstract
In this paper I describe and analyse metaphorical schemes and expressions, within the framework of cognitive semantics, focusing on the metaphors and macrometaphors used by two Venezuelan leaders, Hugo Chávez and Enrique Mendoza, at the end of the electoral campaign previous to the revocatory referendum of Hugo Chavez´s presidency, which took place in August 2004. The study shows how the present political discourse, particularly electoral discourse, recurrently and profusely appeals to metaphors, given that the use of these structures transform complex amd abstract notions into images that are easily grasped and that produce a great effect in the audiences. The use of metaphors aims at avoiding direct references that might result too committed or revealing, and also at producing greater cognitive effects in the addressees through the creation of particular sense relations, inferences, or the communication of unconventional images.
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