Digital technology in the purchase decision making in tourism : a case study of TabletHotels Company

Abstract

This article presents the results of study on the influence of digital technology in the decision making process of buying in tourism . Includes the development of an empirical research based on the case study method on TabletHotels company now chosen because it is web-based and uses of web 2.0 tools in the relationship with the consumer. The case study involved analysis of documents and secondary data about the company and interview with its main manager. Therefore , as authors used theoretical framework of tourism and management areas . It was found that the use of digital technology has contributed to improve the ways in which tourism companies manage their relationships with their consumers, at all stages of decision-making : the recognition of the problem in the search and evaluation of alternatives in choosing itself and post -purchase evaluation.