A observação de visitantes em museus: sobre ratos e seres humanos

Abstract

The article presents a literature review of museums’ audience studies that use timing and tracking as a method of data collection. Studies initially based on behavioral psychology were performed in the United States since the 1920s and inspired many later studies. Ethnographic approaches favored a better understanding of the behavior of visitors as well as the method of “Stimulated Recall.” Two studies by the author in art museums of São Paulo are described and discussed in light of the initial literature review.