O herói fantástico e o cidadão nos suplementos infantis

Résumé

In children's supplements of important Brazilian newspapers, there is a range of language codes and epistemological cuts. In spite of being informative, educative and amusing, they function as marketing strategies and show-windows. Reality and fantasy coexist in them without estrangement. While the heroes of thestories undergo initiation tests, their readers are initiated in a process of secondary socialization. They address children but are made by adults who colonize the imaginary world of small readers with an ideology of what it is to be a child.