GEOGRAPHY, TRADE AND CONSUMPTION: SUPERMARKETS AS A GEOGRAPHICAL THEME
DOI:
https://doi.org/10.26512/2236-56562020e40246Keywords:
commercial geography, geography of consumption, supermarketsAbstract
The research possibilities regarding the geography of commerce and consumption are extremely wide and diverse. A theme still little explored in Brazilian literature deals with the dynamics of retail chains represented by supermarkets. Supermarkets have become central to the urban way of life because of their importance as a place of consumption for routine purchases and as a preferential and mandatory place for the food supply of families. Food retailers are increasingly present in cities of different sizes integrating rural and urban from an intricate and complex production network. This article aims to examine supermarkets as an eminent geographical issue in order to highlight an analytical triad configured by the power of the retail capital and the process that has been called supermarketization; the spatial strategies involving supermarkets and the interactions between urban and rural, and finally, the governance of the agri-food network and the role of supermarkets.
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