Design de Produção na narrativa transmidiática: Revisão Sistemática de Literatura

Abstract

The transmedia culture, significant and recurring in the present scenario, provides artistic opportunities to create increasingly complex and immersive work. Concurrently, and as a result, it requires a new Design approach, considering the new challenge of designing an experience through various media so that it is connected and is perceived as a whole. One of the elements that directly interfere in the way the various parts of a transmedia narrative may be connected is the visual aspect conceived in Production Design. This research aims to identify possibilities and principles of Production Design in the transmedia narrative production processes, as well as identifying the research on Production Design in transmedia storytelling. The study makes use of Systematic Literature Review conducted in the Scopus, Scielo and Google Scholar databases. The investigation show as results the descriptive qualitative analysis of the data collected in the studies found, and a conceptual synthesis of the research.