O Brasil feliz de novo

a rhetorical analysis of the Workers' Party jingle

Abstract

The present article presented a rhetorical analysis of the O Brasil feliz de novo jingle. The analysis goal was to identify how the song was constructed to persuade voters to vote for the Workers' Party candidate. The methodology used was rhetorical analysis elaborated by Leach (2010). It was sought to identify the construction of its jingle letter narrative in parallel with the main facts that influenced the political scenario of the 2018 electoral campaign. It was concluded that the main persuasive element present in the letter of the jingle was the emotion, generated mainly by the great number of metaphors present in the jingle.