O storytelling na campanha presidencial portuguesa de 2016. Rebelo de Sousa vs. Sampaio da Nóvoa
DOI:
https://doi.org/10.1590/s0102-6992-202035030011Palavras-chave:
Storytelling, narrativa, campanha política, Portugal, personagens, enredoResumo
O objetivo deste estudo foi o de analisar a narrativa da campanha política dos dois principais candidatos à presidência da república portuguesa nas eleições de 2016: Marcelo Rebelo de Sousa e Antonio Sampaio da Nóvoa. A metodologia foi a da análise do conteúdo dos Personagens e da Trama em seus respectivos discursos de apresentação de candidatura e nas notícias sobre suas campanhas no jornal diário o Público e no semário Expresso, entre 24 de novembro de 2015 e 23 de janeiro de 2016. Os resultados mostram que Rebelo de Sousa se caracterizou por uma maior porcentagem de alusões à figura do Herói e ao dia da votação, enquanto no Sampaio da Nóvoa se destaca uma maior porcentagem nas referências ao Vilão.
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