UNA VARIEDAD (CASI) INFINITA
REPRESENTACIONES FEMENINAS EN TEXTOS PROMOCIONALES DE LEMCO 1880-1910
DOI:
https://doi.org/10.26512/vis.v19i2.35486Palavras-chave:
Discurso publicitario y género. Publicidad de productos de la química aplicada. Liebig Extract of Meat Factory. Semiótica social. Recontextualización.Resumo
No final do século XIX, as propagandas de produtos de higiene e nutrição multiplicaram-se de forma vertiginosa com a produção de novos e "revolucionários" produtos, como o emblemático "extrato de carne". Fortemente voltados para mulheres como consumidoras, esses anúncios não apenas promovem uma marca, mas também (re) produzem identidades. Neste artigo, analiso a partir de uma perspectiva sócio-semiótica como o extrato de Liebig da publicidade na mídia impressa recontextualiza identidades de gênero díspares à primeira vista que, no entanto, constituem diferentes facetas de uma identidade em evolução.
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