Salvador - BA em cena: o imaginário turístico a partir de filmes do século XXI

Iury Bezerra Pereira; Michel Jairo Vieira da Silva; Adriana Melo Santos; Ricardo Lanzarini

doi:10.26512/rev.cenario.v11i1.49276

Authors

Iury Bezerra Pereira Universidade Federal do Rio Grande do Norte
Michel Jairo Vieira da Silva Universidade Federal do Rio Grande do Norte
Adriana Melo Santos Instituto Federal da Bahia
Ricardo Lanzarini Universidade Federal do Rio Grande do Norte

DOI:

https://doi.org/10.26512/rev.cenario.v11i1.49276

Keywords:

Salvador., Image., Imaginary., Tourism., Cinema.

Abstract

The image construction of a tourist destination can be influenced by cinema, which has the ability to create tourist motivations by capturing images. This study seeks to interpret the production of the tourist imaginary of Salvador - BA through the analysis of 21st century films. The exploratory and descriptive research analyzes five films (Cidade Baixa, Ó Paí, Ó, Trampolim do Forte, Guerra de Algodão and Carnaval – 2021) to observe the construction of this image and imaginary of the city. The results indicate that the construction of Salvador's imaginary worked with already known stereotypes, such as the Pelourinho, the carnival and the baianas selling delicacies. Secondary elements, such as beaches and buildings, are also addressed, but to a lesser extent. These elements contribute to the tourist expectations of the spectators and endorse the tourist imaginary of the city.

Author Biographies

Iury Bezerra Pereira , Universidade Federal do Rio Grande do Norte

Bachelor's Degree in Tourism (UFRN). Technologist in Gastronomy (Potiguar University).
Michel Jairo Vieira da Silva , Universidade Federal do Rio Grande do Norte

Master's and Ph.D. in Tourism (PPGTUR - UFRN). Associate Professor at the Department of Tourism (DETUR) at the Federal University of Rio Grande do Norte (UFRN).
Ricardo Lanzarini , Universidade Federal do Rio Grande do Norte

Ph.D. in Human Sciences (UFSC) with Post-doctoral degree in Leisure and Tourism (USP). Associate Professor at the Department of Tourism (DETUR) and Permanent Professor at the Graduate Program in Tourism (PPGTUR) of the Federal University of Rio Grande do Norte (UFRN).