The motivations to visit Tomar ”“ Portugal

Abstract

Consumers are influenced by internal and external factors regarding their consumption choices. Travelling and leisure time are no exceptions, while when a visitor chooses a destination. Tomar is a city that has been developed for tourism. Regarding the potential to further development under a touristic perspective, a research involving preferences, motivations or choices taken by visitors could be a useful tool for directing and developing market segments, triggering actors’ investment to certain products over others. To identify and understand the motivations that lead travelers to go to Tomar, relevant information was assessed by a questionnaire directed to people who have visited this city. The present study aims to determine the main motivations of Tomar tourist flow. Research results were compared to the current pull factors