Aplicação dos instrumentos promocionais de marketing em bibliotecas e serviços de informação

Authors

  • Ines Aparecida Silva Mobrice

Keywords:

Marketing, Promotion

Abstract

A study of instruments of promotion in marketing, applied to libraries and information services. It presents a synthetized picture of the promotional instruments that are most cited in revised literature. 

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Published

1990-07-01

Issue

Vol. 18 No. 2 (1990): jul./dez.1990

Section

Artigos

License

Copyright (c) 1990 Revista de Biblioteconomia de Brasília

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.